Predictive Tactics: Five Database Modeling Strategies

Tactic #5: Analyze data from your models to see if they lead to new or different merchandising directions.

“Supplying more data and analyzing those data open up other possibilities: from identifying new cross-sell opportunities to uncovering the idea for a new specialty catalog for a certain customer subsegment,” Fiedler says. “It’s customer analysis using a combination of data mining and predictive modeling.”