PRC POSTAL RATE MESS: How’d This Slip Under the Radar Screen?

“We all first saw drop-ship discounts increase, which was good,” says Joe Schick, director of postal affairs for printer Quad/Graphics, who was at the reception. “But then it seemed as though every analysis we ran on catalog rates, it got worse and worse. Maybe the PRC didn’t consider the rate shock issue. Maybe because the USPS proposal was so heavily structured by shape-based rates that the PRC thought an easy way to fix things would be to get catalogers to change the size of their catalogs to letter size.”