PR: Free Advertising ... If Done Right

However, many magazines need last-minute material to fill space, and if your package arrives at the right time, you may be the answer to an editor’s prayer.

Newspapers

A steady flow of special feature content in national and local newspapers is even more critical since these editors have to fill editorial space day in and day out. The same packet you prepared for the magazines can be used for newspapers. Target large regional or national papers, as well as local newspapers.