PR: Free Advertising ... If Done Right

If you need more information on the magazine, call its advertising department and ask for a media kit. These outline the publication’s positioning in its market, reader demographics and size of readership. Often times, abbreviated versions of media kits can be downloaded from a magazine’s Web site.

Once you’ve selected appropriate magazines, prepare a packet with information on your product and company, and a short article (say, 500 to 800 words) about the product. The article should focus on the product’s benefit to the consumer, not on the product features or on the company.