PR: Free Advertising ... If Done Right

Magazine editors always are looking for interesting, informative and timely content for their readers. You want to look for magazines in which your information would be a good fit with the content.

When targeting your message to consumer magazines, focus on your products that provide interesting or unusual benefits to shoppers while also representing your brand. If the product isn’t representative of other kinds of products you sell, the customer gained through some free PR may not become a repeat buyer. Remember, as with all advertising, you’re not looking just to sell a single product; rather, your goal should be to capture potential long-term customers.