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Phil Minix
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For a small company with a limited marketing budget, I recommend beginning some efforts on your own. Pick someone in your organization who is smart, energetic and able to focus on this project for a period of time—perhaps an administrative assistant, junior marketing associate or a bright intern. There are many books and Web sites available that can help your staff learn the basics of PR, which include writing press releases and formatting lists of appropriate media contacts.
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Phil Minix
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