PR: Free Advertising ... If Done Right

• National television: National network channels also do features on products during morning programs (e.g., “Today” and “Good Morning America”). For better exposure opportunities, include samples of your products. This makes a bigger impact and helps get your package through an initial opener/screener and on to someone who will be making the decision about editorial coverage. The more intriguing your initial contact, the more likely you’ll be to get noticed.