Postmaster General Brennan's View for the Future of the Post Office

In addition to growing its package delivery business, USPS is investing resources into giving print "a digital reflection." For example, the Postal Service has launched a pilot program in Northern Virginia called Real Mail Notification that enables people to receive an email that contains all of the mail that will be delivered to their physical mailbox that day. Customers receive scanned images of the outside of their envelopes and small packages the morning before they receive them. And as an incentive to direct mailers who want to participate in the Real Mail program, the email contains a "Click It" button that takes the mail recipient to wherever the marketer wants — e.g., its website, a map to their closest store, etc.