Postmaster General Brennan's View for the Future of the Post Office

Specifically addressing the mailers in the audience, Brennan said there are some positives to report in the midst of the doom and gloom that's surrounded the USPS for some years now. For one, catalogs beget packages, a growing business segment for the Postal Service. Likewise, catalogs beget more catalogs, as one attendee pointed out. The more successful — i.e., profitable — a catalog drop is, the more likely that company will rush to get more catalogs in the mail.