Postal: Three Ways to Reduce Postal Costs and Increase Response

With the holiday season around the corner, and a double-digit postal increase on the horizon, consider where you can gain incremental value out of your housefile. Mike Yapuncich, vice president, solution support for data services provider Experian, offers a few tips on how to do just that:

1. Mail to the correct address. “The most important thing that catalogers should be doing to get incremental value out of their housefiles is [to use] NCOALink,” Yapuncich says. This process updates your housefile based on new mover information registered with the USPS. Yapuncich notes that while some catalogers try to save money by using NCOALink quarterly, the cost of the service is worthwhile even when used every two weeks.