Postal Strategies: Reduce Mailing Costs
Points about co-mailing: Each catalog in the mail stream must be the same trim size, and all of the catalogers going into the program must share the same mail dates. So coordination is key between your printer/mailing house, service bureau and the other mailers.
3. Catalog trim. A small decrease in the trim size of your catalog can both save you money on paper and decrease the weight of your catalog, thus decreasing postal costs, which are calculated by weight. More importantly, ask your printer to ensure your catalog’s trim size and page configuration are set up to garner the maximum efficiency on the printer’s presses.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
