Postal Strategies: Reduce Mailing Costs
In this article, starting with postage, I’ll focus on seven ways to effectively reduce your catalog costs.
1. Destination entry discounts. In this scenario, your catalogs get palletized and trucked with other catalogs closer to your customers and prospects. The trucks deliver the catalogs to regional postal centers called Sectional Center Facilities (SCF) and Bulk Mail Centers (BMC). By sharing the trucking charge with other catalogers, your cost is minimized. But such expenses are offset by postal savings greater than the trucking charges. Your savings could be as high as .03 cents per unit mailed.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
