Postal Strategies: Reduce Mailing Costs
Other ideas for common printing include order forms (especially if you use the traditional bound-in order form), and other items such as sizing guides and customer service and shipping information.
6. Cut pages. While cutting pages is certainly an option, it’s not one I’d immediately recommend. I’m an advocate of adding pages. If you can cut costs in other areas and then funnel those savings back into additional pages, you actually could increase your response rates and average order size. More products equal more options for your customers to buy. Ask your merchandising team to find solid, time-tested products that have great sales appeal.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
