Postal Rx: Press Your Printer for Answers to Co-mailing Questions

During a session at last week’s NEMOA conference in Portland, Maine, Joe Schick, director of postal affairs for printer Quad/Graphics, offered up 20 key questions catalogers should ask their printers about co-mailing.

For the first question — a two-parter, how will I know if co-mailing is beneficial for me? And is there an up-front analysis to determine this? — he laid out a chart to determine how a cataloger’s file can perform on its own. This, he said, is the first step in estimating co-mailing savings.