Postal Reform: Yea or Nay?

My intent is not to complain about e-mail, but to highlight a problem that has far-reaching repercussions for the catalog industry: namely, the dwindling volume of U.S. mail and its domino-like impact on the mailing community.

In some ways, the mail system is like healthcare insurance. Less people contributing means those few who remain (read: direct marketers) pay more. And indeed, Postmaster General John Potter already is warning of another rate increase in 2006.