Postal Matters: NEMOA Town Hall Meeting Brings Out Cost-saving Ideas, Old & New

7. Figure out how to do handle matchbacks correctly. Mike Hayden, president of ALEXA Marketing, pointed out during the meeting that few catalogers do it properly, “and not knowing your data is as important as any postage increase,” he said.

8. Drop-a-name: Supply your anticipated sales-per-book to your service provider and use it to drop out more expensive tiers when it doesn’t appear that you’ll meet your break-even point. Don’t drop down too far in names you bring to your merge/purges, however.