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Joe Keenan
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and Catalog Success
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We also got a nice overview of how the Postal Service uses those barcodes on all your catalogs. It’s no secret that those represent ZIP codes, ZIP+4 codes and delivery addresses. Robinson emphasized the importance of barcoding your mail prior to entering the USPS facility. This not only saves the Postal Service processing time, but it qualifies your mail for discounted automation rates contingent upon all other regulations being met.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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