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Joe Keenan
, Senior
and Catalog Success
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If anything is not up to USPS standards, the entire campaign can be compromised. Needless to say, you must make everything machinable to receive cheaper automation rates. If your pieces aren’t machinable, you’ll be forced to pay a 17-cent surcharge for each non-machinable piece. This also delays distribution time, further driving up costs. Robinson strongly advised bringing samples to your local distribution center to test them under the USPS’s regulations. This can help you save money in the long run.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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