Postal: Lessons Learned from a Visit to the Nation’s Largest Post Office

If anything is not up to USPS standards, the entire campaign can be compromised. Needless to say, you must make everything machinable to receive cheaper automation rates. If your pieces aren’t machinable, you’ll be forced to pay a 17-cent surcharge for each non-machinable piece. This also delays distribution time, further driving up costs. Robinson strongly advised bringing samples to your local distribution center to test them under the USPS’s regulations. This can help you save money in the long run.