Postal Commission Approves Catalog 'Summer Sale'

By endorsing the Summer Sale, the PRC is allowing the USPS to take advantage of the pricing flexibility that DMA worked so hard for in the passage of the Postal Accountability and Enhancement Act. DMA has long advocated seasonal pricing. At the Postal Regulatory Commission/Postal Service Summit in 2007, then DMA Chairman Markus Wilhelm urged the Postal Service to offer seasonal rates and even daily rates to grow mail volume during slower times. DMA endorsed cooperation between the USPS and mailers then, and will continue to do so in the future.