Prepare For the Postal Hike
Postage costs represent about 40 percent of total catalog marketing expenses. Don’t let next year’s rate increase catch you off-guard.
u Use a lower paper grade. Changing paper grades can have an effect similar to changing the paper’s basis weight. Just be careful not to go to extremes. Test a No. 5 grade, for example, against a No. 4 or No. 3 grade. Unless your offer is extremely upscale, a slight reduction in the grade of paper you use can reduce your direct selling expenses and ratio.
- Companies:
- Lett Direct Inc.
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