Prepare For the Postal Hike
Postage costs represent about 40 percent of total catalog marketing expenses. Don’t let next year’s rate increase catch you off-guard.
3 Postal savings. This is due to better presort levels and possibly better drop-ship discounts. More mail will qualify at the
carrier route level.
3 Better deliverability. More carrier route or five-digit pallets will enable catalogs to penetrate the postal system deeper, which could generate additional savings by going to more sectional center facilities. This will increase production flow through the postal system.
- Companies:
- Lett Direct Inc.
Related Content
Comments
