Prepare For the Postal Hike
Postage costs represent about 40 percent of total catalog marketing expenses. Don’t let next year’s rate increase catch you off-guard.
So, what can you do? Consider these ideas:
u Look for co-
mailing opportunities from your printer.
Co-mailing is the process of combining different catalog titles into one mailstream to generate more carrier route discount mail. There’s going to be more pressure on printers to do this. A printer’s ability to co-mail and distribute catalogs is as important as its ability to put ink on paper. The advantages:
- Companies:
- Lett Direct Inc.
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