Prepare For the Postal Hike
Postage costs represent about 40 percent of total catalog marketing expenses. Don’t let next year’s rate increase catch you off-guard.
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Although the blended rate increase of these subclasses is approximately 14 percent, the USPS is offering discounts or incentives that could impact the large increases. Today, for example, the discount to send a catalog to a bulk mail center is $22/M and to a sectional center facility is $27/M. Under the new rate plan, the discount to mail to a bulk mail center is expected to increase to $28/M, and to $34/M to a sectional center facility. This makes the effective rate increase for a carrier route
catalog 11 percent and 12 percent for catalogs mailing at the three-/five-digit level.
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- Companies:
- Lett Direct Inc.
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