Prepare For the Postal Hike
Postage costs represent about 40 percent of total catalog marketing expenses. Don’t let next year’s rate increase catch you off-guard.
These increases could be steep enough to push some smaller catalogers over the edge. They could mean the difference between profit and loss on an income statement. (See the chart “Direct Selling Expenses to Net Sales Ratio.”) What can you do about these increases? Despite all the lobbying from trade associations, you can’t stop the increases from happening. But you can attempt to minimize the pain by adjusting your business strategy and taking advantage of the
discounts offered by the USPS.
- Companies:
- Lett Direct Inc.
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