Prepare For the Postal Hike
Postage costs represent about 40 percent of total catalog marketing expenses. Don’t let next year’s rate increase catch you off-guard.
These USPS rate increases are serious. They pose a real threat to catalog businesses. Now is the time to push your printer for co-mailing opportunities. If you’re with a printer that’s not proactive in this area, find a new printer. n
Stephen R. Lett is president of Lett Direct. Reach him at (302) 537-
0375 or via his Web site: www.lett
direct.com.
- Companies:
- Lett Direct Inc.
Related Content
Comments
