Post-Holiday Tips to Optimize Your Website's Performance

Websites and other shopping applications have also been forced to traverse a complex path from the data center through major and local internet service providers (ISPs) and content delivery networks before ultimately assembling in shoppers’ ever-expanding choice of mobile devices and web browsers.

This is the era of the “web application delivery chain,” and poor performance at any step can trip up your shoppers’ experiences and potentially push them to a competitor’s site and mailing list. The harsh reality is that shoppers don’t care about what’s causing your poor performance, whether it’s a network provider bottleneck, a third-party content problem or a meddlesome browser glitch. They'll simply lay the blame squarely at your door. Like it or not, retailers are responsible for managing the performance of all the elements comprising the web application delivery chain.