Post-Holiday: Customers Will Demand Easier Returns Process
By
Joe Keenan
, Senior
and Catalog Success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Still, with returns being a fact of life, the process has to be as easy as possible for customers. “It’s been identified numerous times that the return is the No. 1 inhibitor to shopping online or through a catalog,” Johnson says. “So make it as pleasurable a process as possible. It helps keep customers and improves loyalty.”
0 Comments
View Comments
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
Author's page
E
Catalog Success
Author's page
Related Content
Comments