Post-Holiday: Customers Will Demand Easier Returns Process
By
Joe Keenan
, Senior
and Catalog Success
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Convenience
The survey also confirmed the growing trend of consumers looking to buy direct. For instance,
* 79 percent said they shop direct (through catalogs or online);
* 64 percent reported they shop online, a 10 percent increase from last year and a 20 percent increase from 2004;
* 69 percent said they shop specifically through catalogs; and
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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