Post-Holiday: Customers Will Demand Easier Returns Process

Here are some more findings from the survey to reinforce the notion that a convenient, easy and efficient return policy is essential for multichannel merchants.

* 69 percent said they’re not likely to shop again with a direct retailer if the returns process is inconvenient; and

* 68 percent of respondents said the ability to make a return from home was very important or important when deciding whether to shop with an online or catalog retailer.