Post-Holiday: Customers Will Demand Easier Returns Process
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Joe Keenan
, Senior
and Catalog Success
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“Customers are concerned that if it doesn’t fit right or if for whatever reason it’s not exactly what they thought it was going to be, they need to be able to feel comfortable that they can make a return,” says Ken Johnson, vice president of sales and marketing at Newgistics. “They don’t want to have to fight with the retailer to get their money back.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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