Post-Holiday: Customers Will Demand Easier Returns Process
By
Joe Keenan
, Senior
and Catalog Success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
As the holiday season winds down, many consumers will move on to the next phase of the shopping process — making returns, a fact of life that can be brutal to many mailers’ bottom lines. According to a recent survey conducted by Harris Interactive for returns management solutions provider Newgistics, 90 percent of direct shoppers cited a convenient returns policy as very important, important or somewhat important in deciding to shop with a new or unknown online or catalog retailer. The survey polled 1,017 American adult shoppers during the Black Friday/Thanksgiving weekend (Nov. 23-25).
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2013/10/5-tools-for-mobile-marketing.jpg&w=51&h=51&c=true)
Related Content
Comments