Retail Popping Up in Hotel Lobbies

This e-pop-in could run as a six-week test, adding visual interest and excitement to the hotel lobby. It could also be used to draw traffic to parts of the hotel like the bar. Managed well, it will lay the foundation for a well-merchandised private label program, all with minimal financial risk.

In summary, e-pop-ins can be used as a tool to test what products work and what doesn't for boutiques hotels while e-commerce simplifies and streamlines inventory management. This model allows boutique independents to develop similar programs to those the bigger players offer, at much lower risk. So pop goes the lobby.