Retail Popping Up in Hotel Lobbies

By creating a profile of the typical boutique hotel client for a particular location, one can get a good sense of that person's lifestyle. What does she wear? What does she do for fun? Where does she work and live? All of these data points provide clues as to what to sell in the boutique. How about creating a wonderfully merchandised display with the hotel vibe comprised of a dozen items, taking orders via the hotel website? Not only does that simplify inventory, but it also lays the groundwork for an ongoing relationship with this customer. E-commerce makes it easy.