Retail Popping Up in Hotel Lobbies
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This would combine a hotel private label program with the increasing interest in customizing product to a customer's specifications. The best part is that hotel pop-up shops can be used as a tool to quickly and inexpensively test what works and what doesn't for private label programs. With the back-end e-commerce enabled, inventory control and fulfillment are seamlessly streamlined.
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- Companies:
- Brooks Brothers
- Nordstrom
- People:
- Tom Hayden
- Warby Parker
Janet Valenza
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