Pop-Up Stores Becoming Bigger Part of Retailers’ Holiday Plans

In addition to Amazon, Eddie Bauer announced last week that it was opening a holiday pop-up shop in New York City. The temporary space will be open through the holiday season and transform into a permanent flagship store to reopen in spring 2015. In an example of how pop-up shops can be more much more than temporary shacks set up to sell Christmas trees, Eddie Bauer's version will feature a Twitter-activated vending machine that will dispense Eddie Bauer products, gift cards and discount promotions to customers who engage in social sharing while in-store using @eddiebauer and #liveyouradventure. Apparently the integration of channels extends to pop-up shops as well.