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Joe Keenan
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Amazon to Test Brick-and-Mortar
Amazon is going to open two pop-up stores in California — one each in San Francisco and Sacramento — as a low-cost way to enable consumers to touch and feel its new hardware (e.g., the Fire Phone) before making a purchase. This news comes on the heels of the online retailer's announcement that it will be opening its first permanent brick-and-mortar store — to be located in Manhattan — in 2015.
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