Pop-Up Stores Becoming Bigger Part of Retailers’ Holiday Plans

Amazon to Test Brick-and-Mortar
Amazon is going to open two pop-up stores in California — one each in San Francisco and Sacramento — as a low-cost way to enable consumers to touch and feel its new hardware (e.g., the Fire Phone) before making a purchase. This news comes on the heels of the online retailer's announcement that it will be opening its first permanent brick-and-mortar store — to be located in Manhattan — in 2015.