Pop-Up Stores Becoming Bigger Part of Retailers’ Holiday Plans

From big-name retail brands such as Amazon.com (yes, that Amazon!) and Eddie Bauer to smaller local (i.e., mom and pop) stores, it seems as if everyone is jumping on the pop-up bandwagon this holiday season.

According to a recent survey commissioned by Pop-Up Republic, the holidays are the perfect time for retailers to dip their toes into the pop-up waters. The survey of 1,224 U.S. adults revealed that 61 percent of them cited "finding seasonal products" as their top reason for visiting a pop-up store. Other reasons given for visiting pop-up stores included finding new and unique products (39 percent), to shop locally (36 percent) and to get great deals (34 percent).