Poor Data Quality Creating Challenges for Email Message Delivery
In addition, many don't employ confirmed opt-in or double opt-in methods for data collection. These methods are very valuable as they ensure only subscribers who provide accurate data and want to be sent marketing messages receive communications.
In order to start improving email database maintenance, retailers should employ four basic email hygiene techniques:
- Companies:
- Experian
- Return Path, Inc.
- Places:
- Return Path
- U.S.
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