Poor Data Quality Creating Challenges for Email Message Delivery

A majority of email deliverability issues result from poor sender reputation. Internet service providers (ISPs) all calculate sender reputation differently, which is why addressing all the underlying factors is so important.

On average, U.S. organizations believe a quarter of their database contains inaccurate data. An email database riddled with inactive or invalid email addresses can lead to spam trap hits, high bounce rates, email complaints and blacklisting. All of these can have a dramatic effect on a domain's sender reputation.