Poor Data Quality Creating Challenges for Email Message Delivery
Yet many retailers struggle to deliver messages because of poor data quality. According to a recent Experian Data Quality study, 67 percent of retailers have experienced email deliverability issues within the last 12 months. This has led to an inability to communicate with subscribers, poor customer service and damages to sender reputation.
- Companies:
- Experian
- Return Path, Inc.
- Places:
- Return Path
- U.S.
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