Poor Data Quality Creating Challenges for Email Message Delivery
Email is still a top communication channel for retailers looking to stay in touch with customers and prospects. In fact, 98 percent of retailers collect email addresses through a variety of channels, with the most popular being their websites and point-of-sale locations. Retailers use these email addresses to send a high volume of messages to consumers for operational and marketing purposes in an effort to drive additional revenue.
- Companies:
- Experian
- Return Path, Inc.
- Places:
- Return Path
- U.S.
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