Polish Your Merchandising Skills

Many catalogers are tempted to leave what works alone. If a product is profitable, keep running it. If a list is beating breakeven, keep renting it. On their face, these seem like reasonable decisions; but dig deeper. Don’t accept that if an item worked well it couldn’t have done better. Don’t be happy with a list that performs above breakeven; turn it into one of your most profitable. Effort spent on these things will pay back much more than trying to revive dead horses.