Polish Your Merchandising Skills

To stay competitive, continually evaluate pricing. And consider multi-unit pricing with a small discount, or try adding a larger version at a higher price.

4. Freshen up the creative. Don’t completely change the creative if you already have a winner. But don’t also assume it’s the best it can be. Continue to make refinements in each catalog issue. Can the headline be a little stronger? Should you add an inset shot? Should you expand the copy and give it more space?