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Phil Minix
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3. Freshen up the product. If the item has been a winner, don’t drop it. (I often see merchants tiring of a winning product much faster than their customers.) Let your customers tell you when to drop that winner.
In the meantime, keep the item fresh. If it has color choices, make sure the colors are updated to the most appropriate for the season or current trends. If the vendor added features, decide if these are right for your customers, and then offer the new and improved version.
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Phil Minix
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