Pointers From the Pros: Printers Offer Their Tips for Mailing Smarter

Printers are full of useful (and free) advice for their catalog clients. Their suggestions range from doing more customizing and co-mailing to learning more about how the postal rate increases are affecting catalogers. Here are some of their top tips for catalogers:

1. Consider a trim cut to get into co-mailing. “Even a minor trim size modification may allow them to mail with other catalogers and save postal dollars,” advises Dave Blais, senior vice president of sales and administration at Quad/Graphics.