POINT/COUNTERPOINT

We also disagree with The DMA's statement that the use of recycled paper is not cost-effective at this time. Contrary to popular belief, recycled paper is not always more expensive than virgin paper. It depends on the grade, the supplier, tonnage and other factors. Prices for recycled paper are negotiated, just like prices for virgin paper. It's somewhat easier to find a price parity in coated freesheet than lightweight coated and supercalendered grades; however even there it's not impossible.