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We actually think there's going to be more use of recycled paper [in cataloging]. It's a means of shopping that uses a significant amount of paper, yet it also reduces the amount of auto traffic and malls built, and I think all of our members are very much aware of this. A goal for them would be to use recycled paper. It just needs to fit the economic equation, and for some of our members it doesn't right now.
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- Companies:
- Direct Marketing Association
- People:
- Jerry Cerasale
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