Creative Cut

Opening Spread
Opening spreads are typically used to identify brands and motivate customers to buy, but this one isn’t handled as a spread.

On the left-hand page, Susan Loy’s letter addresses the uniqueness of the brand, the inspiration behind her work and an overview of what customers will find within. Below, a special service offering, custom engraving, works as the value-added feature. However, an easy-to-order assurance statement or satisfaction guarantee would help reinforce the brand and put customers at ease with purchasing.