Creative Cut
Poetic Catalog Needs Some Brushing Up
By
Ra Cooper
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It’s obvious this catalog and its contents were put together with much thought and purpose, and no doubt a huge amount of time. All my recommendations are quite doable and will be profitable if selling merchandise is the true goal of this printed piece.
Sandra Cooper is vice president, creative/account service director at Marke Communications, a direct marketing agency. Reach her at scooper@marke.com or (212) 201-0618.
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