Creative Cut

Pg. 10: Choosing Prints, Mats, Frames. This page would benefit from using a grid readers could follow in matching letters, descriptions and images. Using the letters as is serves the company better than customers, who don’t understand an OR from a CS.

In addition, this page needed to be proofread better. In one place it says, “The above left seven wood frames ...” but copy is on the left, images to the right. As copy and art often move around during design, it’s understandable that mistakes are made prior to release. It’s not understandable for these to survive into print and customers’ hands.